Enrolments: 257,040

Master Degree and Graduate Certificate Course Enrolments: 7,138

The total number of Master degree and Graduate Certificate enrolments since Charles Sturt University and IT Masters launched our first qualification in 2003.

Short Course Enrolments: 249,902

The total number of enrolments in our free short courses that we offer as a ‘taster’ of what it is like to study via Distance Education with Charles Sturt University.

Free Short Course: Applied Social Media Marketing

If you need to know how social impacts the digital strategy for your brand, product launch or start-up then this free online short course is for you. Over 5 weeks from November 13th we’ll look at aspects of digital strategy and how they come together in social platforms to achieve your goals.

In Week 5 you have the opportunity to sit an exam on the content of the course, which if passed means you’ll be awarded with a certificate of completion. This short course is also a taster for the new Charles Sturt University, Masters of Applied Digital Marketing and is based on 1 of the subjects in that course, MGI533 Social Platform Marketing.

Difficulty
■■■■ Intermediate
More Info
Moderate-level short course where some prior knowledge or concepts may be assumed. Content may be aimed at late-undergraduate or early-Masters students
Duration4 Weeks
Enrolled3,261 students
CostFree!

Enter your details below to register:

Course Schedule

Module 1:

Digital Strategy and Social Platforms

 
  • Why Social Platforms will work for your Digital Strategy
  • Finding a fit, Paid, Earned and Owned
  • The Social platform landscape
  • The weekly worksheet
  • Twitter

Live webinar: Tuesday 13th November at 20:00 AEDT (UTC+11)

Module 2:

The worlds biggest market place

 
  • How will social pay off for you
  • Whats the risk
  • Facebook for your brand (Guest speaker)
  • The weekly worksheet

Live webinar: Tuesday 20th November at 20:00 AEDT (UTC+11)

Module 3:

Content driven Social Strategy

 
  • Social platforms and content
  • Your goal, your strategy
  • Instagram (Guest speaker)
  • The weekly worksheet

Live webinar: Tuesday 27th November at 20:00 AEDT (UTC+11)

Module 4:

Social Tools and Integration

 
  • Managing Social in the business
  • Tools for Social Management
  • Your brands look and feel
  • Putting it together for Digital impact and transformation (Guest speaker)
  • The Weekly worksheet

Live webinar: Tuesday 4th December at 20:00 AEDT (UTC+11)

Assessment:

Examination

 
  • Exam Pass Mark: 50%
  • Time Limit: 1 Hour
  • Attempts allowed: One
  • Format: 40 multiple choice questions

Course Information Q&A

Who will present the webinars?

This course was developed by Andrew Mashman, who is our senior industry based Digital Marketing lecturer. Andrew has over 20 years commercial marketing experience in the commercial marketing where he specialised in designing, developing and launching products and services with a obsession for engaging customers and stakeholders. In 2000, Andrew established Liberated Vision, a company that specialises in consulting and training around Marketing, Marketing Planning and Project Management challenges for all types of business – NFP, Government and Commercial.

During the course experts in Social Media Platforms and digital transformation will also be joining Andrew as guest speakers.

Join the conversation with Andrew and our expert guests, follow Andrew on LinkedIn https://www.linkedin.com/in/andrewmashman/   and Twitter @amashman, Facebook https://www.facebook.com/gettingsmarter/    as we share digital strategy and hands on tips with the hashtag #igetdigital.

What is the aim of this short course?

The aim of the short course is to give you a ‘taster’ of what it is like to undertake postgraduate study via Online Education with Charles Sturt University. The short course is based on the first few weeks of subject MGI533 Social Media Marketing which is one of the core subjects in the Master of Applied Digital Marketing.

Is there a final exam?

Yes — the short course exam will be a timed, open book exam that you will sit at your computer. 

Will I get the opportunity to apply what I have learnt during the course?

Yes — during the short course you will develop a Social Media marketing plan for a product or service of your choice. Your plan will be accessed by your peers and for a fee, there will be the option for you to get your plan accessed by an expert.

Do I get a completion certificate if I complete the course?

Yes — provided you receive a pass mark (50% or over) for course assessment, which comprises the exam and any available participation marks.

Will the course qualify me for university credit?

Successful completion of three IT Masters Free Short Courses may make you eligible for university credit. For more information on university credit with Charles Sturt University, please visit this webpage.  

Will I need to purchase any study materials to complete the course?

No — all essential materials will be supplied.

 Will the webinars be recorded?

Yes — all webinars are recorded and you will be able to access them, and all other free course materials, by registering for the course.