Enrolments: 295,376

Master Degree and Graduate Certificate Course Enrolments: 7,138

The total number of Master degree and Graduate Certificate enrolments since Charles Sturt University and IT Masters launched our first qualification in 2003.

Short Course Enrolments: 288,238

The total number of enrolments in our free short courses that we offer as a ‘taster’ of what it is like to study via Distance Education with Charles Sturt University.

Free Short Course: Digital Marketing Analytics

In this 4-week short course, you will dive into the core analytics that drive decision making in the digital media landscape.  This short course covers the broad range of essential tools and reports required to understand the behaviour of any company’s customers, as well as the performance of their website and campaigns. Check out the full schedule below.

This short course is also a taster for the Master of Applied Digital Marketing.

Difficulty
■■■■ Intermediate
More Info
Moderate-level short course where some prior knowledge or concepts may be assumed. Content may be aimed at late-undergraduate or early-Masters students
Duration4 Weeks
Enrolled1,377 students
CostFree!

Enter your details below to register:

Course Schedule

Module 1:

Measurement and tracking

  1. Digital Marketing Analytics – Introduction
    1. Measuring Marketing Campaigns
    2. UTM & Google Tag Manager set up
  2. Google Adwords – Search, Display PPC
    1. Setting up PPC campaigns
    2. Looking at analytical data to make informed decisions
    3. Optimisation A/B Testing
    4. ROAS approach & Smart Shopping Campaigns

Guest speaker: Domenic Favaloro

Webinar: Wednesday 23rd October 7:30pm AEDT

Module 2:

Social Media and EDM Campaign Analytics + AI

  1. Social Media
    1. Social Media Analytics – Instagram and Facebook
    2. Tracking – Facebook Pixel installation
    3. Social Media deep dive Facebook & Instagram Case Studies
  2. Advanced EDM Campaign Analytics
    1. CRM
    2. Key EDM analytics
    3. Social CRM
    4. How to set up UTM Tracking
    5. Beyond the Click Through Rate (CTR)
    6. Personalisation
    7. Predictive analytics/ intent + Ai
  3. Customer Satisfaction Ratings
    1. Net Promoter Score (NPS)
    2. Customer Lifetime Value

Webinar: Wednesday 30th October 7:30pm AEDT

Module 3:

Google Analytics & A/B Testing, Site optimisation

  1. CX, AI & Web Analytics Explained
  2. Website Technology
    1. How to analyse website performance and identify opportunities and recommendations
    2. How CMS and dynamic pages are tracked
    3. How to analyse Navigation and provide Site Analysis
    4. How increase Web Conversion through web analytics for example CheckOut
    5. What is Conversion Rate Optimisation (CRO) and how to set up & test a Landing Page
    6. A/B Testing including Heat Maps
    7. How to address Issues that may affect Analytical data
    8. Flash Ajax differences and how can be measured

Guest speaker: Dilhan Maduranga

Webinar: Wednesday 6th November 7:30pm AEDT

Module 4:

Website Analytics and Site Optimisation – Part 2

  1. Google Analytics – On-Site Search
  2. Content Analysis
    1. Content Analysis
    2. On-site Search
  3. Google Studio Create your own digital dashboard – Live Session
  4. How to construct a digital Marketing forecast or Budget based on data analytics from various platform

Webinar: Wednesday 13th November 7:30pm AEDT

Assessment:

Examination

  • Exam pass mark: 50%
  • Time limit: 1 hour
  • Attempts allowed: one
  • Format: 40 multiple choice questions

Course Information Q&A

Who will present the webinars?

  • This course was developed by Elisha Booth who has over 15 years of hands-on experience in digital marketing, eCommerce, ITC and analytics, and is an industry leader in the digital and retail space. Elisha is currently General Manager Online at Best&Less and has an extensive portfolio including Head of Digital Operations at Lowes Manhattan, CMO/CDO at SABA, Katies, Australia Post, Ticketek, and DealsDirect.com
  • Elisha holds a Masters Degree in Marketing, is Software Solutions Certified and a ​member of Digital Analytics Association (DAA)
  • Since 2014 Elisha has been an industry-based Adjunct Lecturer/Mentor for Charles Sturt University & IT Masters, advising on the MBA and the Master of Applied Digital Marketing
  • Elisha Booth is also the owner of ELISHABOOTH.COM – a digital, marketing, eCommerce & business consultancy specialising in digital marketing strategy, digital/web analytics, ecommerce & ITC solutions. Elisha recently completed her CEO consultant term at Safedome.com (Fin-tech)

What is the aim of this short course?

The aim of the short course is to give you a ‘taster’ of what it is like to undertake postgraduate study via online learning with Charles Sturt University. The short course is based on the first few weeks of subject MGI532 Digital Marketing Analytics, which is one of the core subjects in the Master of Applied Digital Marketing.

Is there a final exam?

Yes — the short course exam will be a timed, open book exam that you will sit at your computer.

Do I get a completion certificate if I complete the course?

Yes — provided you receive a pass mark (50% or over) for course assessment, which comprises the exam and any available participation marks.

Will the course qualify me for university credit?

Yes — successful completion of three of our short courses will qualify you for credit for an industry elective subject in our postgraduate courses. Click here for further details.

Will I need to purchase any study materials to complete the course?

No — all essential materials will be supplied.

Will the webinars be recorded?

Yes — all webinars are recorded and you will be able to access them, and all other free course materials, by registering for the course.