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Enrolments: 219,923

Master Degree and Graduate Certificate Course Enrolments: 7,138

The total number of Master degree and Graduate Certificate enrolments since Charles Sturt University and IT Masters launched our first qualification in 2003.

Short Course Enrolments: 212,785

The total number of enrolments in our free short courses that we offer as a ‘taster’ of what it is like to study via Distance Education with Charles Sturt University.

Free Short Course: Digital Marketing

Digital marketing is a powerful tool that can realise a ROI considered unthinkable only a few years ago. In this short course you will learn how to develop your digital marketing strategy and then how to leverage digital tools to realise your marketing goals. The course is free to undertake. Find out more in this information session.

Please note that this short course ran in August 2015. The course materials and examination are still available for those who wish to complete the course at their own pace, however certificates of completion are no longer being issued for this course.

Difficulty
■■■ Beginner
More Info
Entry-level short course, suitable for those with no or little prior knowledge. May provide foundation knowledge for higher, Masters-level short courses, or for CSU Masters subjects
Duration5 Weeks
Enrolled6,553 students
CostFree!

Enter your details below to access archived course materials, including Lectures, Labs, Study Materials and the Final Exam.

Enter your details below to register:

Course Schedule

Week 1:

Introduction to Digital Marketing

 
  • The Digital Sphere and Marketing
  • Fast Moving Digital Spaces
  • Digital Consumers B2C & B2B

Week 2:

Digital Strategy

 
  • The Organisation and Customers
  • Digital and Analogue Integration
  • The Digital Marketing Plan
  • Viral Marketing

Week 3:

Digital Tools

 
  • Search – SEO and SEM
  • Computer, Tablet and Mobile
  • Advertising Opportunity

Week 4:

More Digital Tools

 
  • Rich Content – AV and Blogging
  • Social Networks
  • Email
  • Integration and Timing

Week 5:

Exam Week

 
  • A free open-book online test
  • 40 Multiple Choice Questions – Pass Mark 50%
  • Duration: 1 hour

 

Course Information Q&A

Question 1: What was the aim of this short course?

The aim of the short course is to give you a ‘taster’ of what it is like to undertake postgraduate study via Online Education with Charles Sturt University.  The short course is based on the first few weeks of subject MKT525 Digital Marketing which is available in a number of Postgraduate qualifications at Charles Sturt University.

Question 2: Who presented the webinars?

The Webinars were presented by Andrew Mashman, who is an Adjunct Lecturer in Marketing at Charles Sturt University. He specialises in facilitating information transfer and learning among stakeholders, and receives very good feedback on his ability to decode theory into practical, usable knowledge. Andrew’s educational qualifications include a Bachelor of Business (Marketing) and Master of Business (Management). He also has over 20 years commercial marketing experience in the commercial marketing where he specialised in designing, developing and launching products and services with a obsession for engaging customers and stakeholders.  In 2000, Andrew established Liberated Vision a company that specialises in consulting and training around Marketing, Marketing Planning and Project Management challenges for all types of business – NFP, Government and Commercial.

Question 3: Do I get a certificate if I complete the course?

As the official sitting period has now lapsed, no more certificates are able to be issued. You are still able to complete the exam for your own benefit and test your knowledge.

Question 4: Will the course qualify me for university credit?

Successful completion of 3 live University Short Courses will award credit for an elective subject. Please note this course is NOT LIVE and will not qualify you for credit.

Question 5: Will I need to purchase any study materials to complete the course?

No – all materials will be supplied to you.