Enrolments: 302,530

Master Degree and Graduate Certificate Course Enrolments: 7,138

The total number of Master degree and Graduate Certificate enrolments since Charles Sturt University and IT Masters launched our first qualification in 2003.

Short Course Enrolments: 295,392

The total number of enrolments in our free short courses that we offer as a ‘taster’ of what it is like to study via Distance Education with Charles Sturt University.

MGI532

Abstract

In this subject, students will learn about the analytics that drive decision making in the digital media landscape. For all types of organisations, the ability to collect data in the digital sphere  from websites, the Internet of Things, apps and mobile usage  is having a major impact on strategy. With tools of analysis becoming more widely available, organisations look to data-driven decision making as critical to business effectiveness. From initial set-up to interpreting reports, students will learn how to analyse data to gain an understanding of the behaviour of visitors and the performance of their website and campaigns.  This subject will also help students prepare for certification with the Digital Analytics Association (DAA).

MGI532 – Digital Marketing Analytics will cover the following topics:

  • Measurement and Tracking
  • Strategy and planning for analytics
  • Analytics technology
  • Analytics in the firm
  • Visitor activity analysis
  • Web analytics for site optimisation
  • Measuring marketing campaigns online
  • Measuring beyond the click-through
  • Conversion optimisation

Assessment

TBC

Subject Availability

TBC

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.