Enrolments: 295,406

Master Degree and Graduate Certificate Course Enrolments: 7,138

The total number of Master degree and Graduate Certificate enrolments since Charles Sturt University and IT Masters launched our first qualification in 2003.

Short Course Enrolments: 288,268

The total number of enrolments in our free short courses that we offer as a ‘taster’ of what it is like to study via Distance Education with Charles Sturt University.

MGI533

Abstract

During the subject, students will study how to set up, optimise and evaluate social media campaigns using Facebook, Twitter, Linkedin, Google+ and YouTube.   They will also learn how to create a social media marketing strategy and plan how to implement the strategy into an organisation.

MGI533 – Social Platform Marketing will cover the following topics:

  • Introduction to social media marketing
  • Social media strategy and planning
  • Audience research methods
  • Social research and data analysis
  • Content outreach
  • Page posts, promotion and management
  • Profile customisation, promotion and management
  • Marketing automation
  • Advertising strategy
  • Future trends

Assessment

TBC

Subject Availability

TBC

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.