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MGI534

Abstract

During the subject students will learn how to create engaging content and how to sell efficiently, achieve quota and attain selling success.  They will study the difference between traditional and digital and social selling methods and the benefits that can be gained from adopting a digital and social selling approach to their current sales activities.

MGI534 – Digital Social Selling will cover the following topics:

  • Introduction to Digital & Social Selling
  • Digital Research
  • Sales Enablement
  • Creating Engaging Content
  • Social Content
  • Digital Sales Messaging
  • Digital Sales Leadership
  • Integration & Strategy

Assessment

TBC

Subject Availability

Session 2 (July)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.