Enrolments: 290,268

Master Degree and Graduate Certificate Course Enrolments: 7,138

The total number of Master degree and Graduate Certificate enrolments since Charles Sturt University and IT Masters launched our first qualification in 2003.

Short Course Enrolments: 283,130

The total number of enrolments in our free short courses that we offer as a ‘taster’ of what it is like to study via Distance Education with Charles Sturt University.

MKT501

Abstract

Marketing is an enterprise-wide opportunity for any organisation to understand its customers and the markets they might wish to participate in. Marketing Management is concerned with identifying, entering and developing markets and aligning the organisation’s resources to achieve its goals. This subject will introduce students to key ideas, philosophies and theories that make marketing an essential activity in any organisation. Specifically, students will investigate marketing’s origins and how marketing can be contextualised in the organisation as a platform to align the organisation’s goals with market demand. The subject will also encourage students to investigate and discuss how marketing, contemporary marketing and customer issues can be managed in the current environment.

MKT501 – Marketing Management will cover the following topics:

  • Drivers of contemporary marketing
  • The marketing environment
  • The marketing organisation
  • Market orientation
  • Researching the organisation
  • Services, product solutions and brands
  • The contemporary marketing mix and positioning
  • Markets, customers and target markets
  • Marketing communications
  • The marketing plan
  • The target market focused marketing plan as an organisational action tool

Assessment

  1. Self-paced modules (15%)
  2. The “living” case study (500 words – 20%)
  3. Segmentation, Target market and Positioning (STP) (10-12 slides – 25%)
  4. Evaluating marketing strategy and recommendations (3500 words – 40%)

Subject Availability

Session 1 (March), Session 3 (November)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.