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The total number of Master degree and Graduate Certificate enrolments since Charles Sturt University and IT Masters launched our first qualification in 2003.

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The total number of enrolments in our free short courses that we offer as a ‘taster’ of what it is like to study via Distance Education with Charles Sturt University.

MKT525

Abstract

Digital marketing is now ubiquitous. This subject develops the abilities required to plan and implement digital marketing strategies in a social media world and to integrate these with the organisations’ broader marketing strategies. Students will examine how communication practices influence company motivations for creating a digital marketing strategy. Students will assess how the Internet is used as a sales and promotion medium for business to business (B2B), business to consumer (B2C) and consumer to consumer (C2C). They will also examine how social media has evolved as a standalone marketing tool, online consumer behaviour and legal, ethical, measurement and evaluation issues that need to be addressed within digital and social media marketing programs.

MKT525 – Digital Marketing will cover the following topics:

  • Introduction to Digital Marketing
  • Communication practices applied to Digital Marketing
  • The digital Paradigm
  • Micro/Macro Environments
  • Marketing strategies for a Digital Ecosystem
  • Digital Marketing tactics
  • The Digital Marketing mix
  • B2B, B2C and C2C Digital Marketing
  • Building and Managing Content in a Digital Environment
  • Social Media Marketing
  • Mobile Marketing
  • Evaluation and Active Listening in a digital era
  • Measurement and ROI of digital strategies
  • Understanding the Law and Ethics in Digital Marketing

Assessment

  1. Discussion: Introduction to Organisation/Brand (200 words – 5%)
  2. Report: Digital Marketing Research and Audit (3000 words – 25%)
  3. Report: Digital Marketing Strategic Planning (3500 words – 35%)
  4. Presentation: Digital Marketing Tactical Execution (5-10 minute video – 30%)
  5. Tactic Peer-to-Peer Response (150 words – 5%)

Subject Availability

Session 1 (March)

The information above was accurate the time the subject was last run, but may change in future. Be sure to check the details in your subject outline upon enrolment.